Facebook Social Ad Tips: Part 2 of 3
Other posts in this series:
Part 1 of 3: Facebook Social Ad Tips – Results of an Experiment
Part 3 of 3: Facebook Social Ad Tips - Writing Good Ad Copy
Good Facebook Social Ads have a set of common traits. Check out the selection above.
Bad Facebook Ads also have common themes. There are many ads that are just run of the mill, and I make no mention of them. However, these ads below are remarkably bad and worthy of note. They are typically not tailored to fit the Facebook channel and look more like recycled Google Adwords (written by people who have never used Google Adwords before.) They tend to serve no purpose other than to annoy:
Facebook Ads that miss the mark
The Economist:
“You are selected” is an obvious lie and not attractive to anyone who has surfed the internet and seen hundreds of spam ads that start the same way. It speaks to the calibre of reader the Economist hopes to attract. The enticement of a 2GB USB stick (worth <$10) is also offensive at best.
What I like about the ad is the magazine cover they have chosen to use with the headline: “New Dangers for the World Economy” – yes, people who click on this ad are a danger to the world economy.
North Shore Toyota:
Get a clue: That’s the most poorly targeted and boring ad currently running on Facebook.
Tivo:
“Facebook your friends while your fav TV show is on.” What? To top off the lame intro, they try to sell me a 36 month contract. Hey Telecom, since you’re behind Tivo in New Zealand, you should have your copywriter meet up with the Toyota copywriter and together, they can go find a clue. Start by reviewing the good ads above and reading about what make’s a good facebook ad. All the information you need is on the internet and it is free.
Tomorrow: Commentary on the great ads picured at the top of this post.
